Are you in a rut trying to conjure up some good crowdfunding ideas and strategies for a current or future crowdfunding campaign?
We know how difficult it can be to keep up with the latest trends.
We also know how anxious it can be to begin a crowdfunding campaign if you’ve never done one before.
To help, at ELIX we’ve created this list of good promotional ideas to help you stay fresh and creative.
1. Use a Countdown
Statistically speaking, most of your funding is going to come from the first few days and the last few days of the campaign.
This is because campaigns tend to raise a ton of awareness within their audience during these time periods.
However, many forget to keep up the awareness throughout the campaign.
In order to increase the amount you make on the final few days, using a countdown clock can spur on people to take action.
During the final week of the campaign, you can release social posts each day to update your audience on your progress.
2. Start a Competition
If you’re looking for good crowdfunding ideas, this one is sure to excite your audience leading to more engagement.
A competition will get your audience riled up and ready to participate.
One example of a good crowdfunding competition would be to create a leader board on your website.
As more people participate in the crowdfunding campaign, you can update the leader board to reflect the new rankings.
3. Turn it Into a Physical Event
More and more, good crowdfunding ideas turn out to be the ones where the campaign makes an authentic connection with their audience.
What better way to do this than hosting a physical event to bring all of your crowdfunders together?
You could even incorporate the crowdfunding campaign into the theme of the event in order to create more camaraderie.
For instance, if you were crowdfunding for a cooking product, you could have a barbecue where only your crowdfunders and their friends are invited.
Obviously this has its limitations, since not every online crowdfunder will be in your local area. But if even a handful of them are local, it could boost your campaigns chances of success.
4. Make a Shareable Video
Remember the ALS ice bucket challenge?
Of all good crowdfunding ideas, that was arguably one of the best in history. And it all started from a viral video.
So think about how you can create a video trend that can be easily shared on social media like the ALS ice bucket challenge.
We’ve determined that a good shareable video must be both captivating and allow for nominations.
If you can recall, each participant of the ice bucket challenge nominated a friend to partake in the challenge afterwards.
This created a strong viral loop which allowed the ALS foundation raising the money to have a successful crowdfunding campaign.
5. Film Your Story
Everyone likes a good story. In fact, almost all good crowdfunding ideas have an element of storytelling to them.
Think about your brand story (and, yes, every product has its own brand).
What is your mission with your crowdfunding campaign? Once you have determined that, you will be better able to inspire people to take action and donate.
Often we find that campaigns leave out this crucial component.
Without having a good story, you will lose the strong brand affinity that your donors crave.
They want to feel they are part of something greater.
Filming your story does not have to be difficult either.
You could simply record yourself talking into your computer camera (or even mobile phone).
Even though the quality on this will be low, and it would be better to record on a better device, your donors will appreciate your authenticity.
Since being genuine helps fundraising immensely, simply filming your brand story and sharing it will likely increase the amount of donations your campaign receives.
We hope that these good crowdfunding ideas can be useful to your current or future campaign.
If you ever come to a point where you can’t think of any new ideas, simply browse through the list of ELIX crowdfunding projects and see which top performers are doing well.
We even suggest donating to one of these projects so you can be part of their community.
The more crowdfunding campaign communities you are a part of, there more you’ll be able to learn for your own campaign.
Plus, it feels good to give back!